What is the future potential of App Development as career?
Use of the mobile internet is growing at an unprecedented rate and it is set to overtake the PC as the main way people will access the internet in the near future. With the number of Smartphone users...
View ArticleMobile App Monetization Models
Revenue generation is of principal importance while developing apps. Most developers face a dilemma while deciding which source of revenue would be the best for their app. There are multiple...
View ArticleAndroid or iOS? Which app to build first?
Both the Android OS and the Apple iOS have their own pluses and minuses. Both are equally strong contenders and are bound to rule the app marketplace with their own strengths and positives. Android...
View ArticleImportance of Fill Rate in Mobile Advertising
With millions of applications and mobile sites present in the market, the mobile space is a crowded one. This creates a huge competition among the players and advertising becomes the default choice to...
View ArticleThe art of analyzing mobile user statistics
Advanced user reports provided by AdIQuity Ever wondered how much log is generated at the mobile ad networs end if you had an app with 100K page views daily? Its about two pages of a typical novel for...
View ArticleAdiquity Partners with Art of Click
AdIQuity has partnered with Art of Click, a premium mobile ad network, to strengthen its presence in APAC region. AdIQuity has more than 90 ad networks and DSPs as partner, who buy inventory from...
View ArticleImprove CTR of ads on your mobile site/app
If you have ever advertised on your mobile or web property, you would know that getting people to click on (or interact with) your ad is quite challenging. And this is true for all formats of...
View ArticleAdIQuity Unveils App Fest for App Developers
AdIQuity unveils AppFest, an event targeted at app developers to have a great time. App Fest is a golden opportunity for all app developers to enhance visibility and bring out true potential of their...
View ArticleParticipate and Enjoy Mobile Appfests
Mobile application development is new but a booming industry. Since its inception mobile app market has expanded furiously owing to the quick adoption of smartphones. The app market is enjoying growth...
View ArticleReal Time Bidding – Looking past traditional media buying in Mobile
In one of our earlier entries we talked about the importance of fill rate in Mobile Advertising (more on that here) Over the last few months, Adiquity has been looking beyond fill rate and exploring...
View ArticleAdiquity Partners with Art of Click
AdIQuity has partnered with Art of Click, a premium mobile ad network, to strengthen its presence in APAC region. AdIQuity has more than 90 ad networks and DSPs as partner, who buy inventory from...
View ArticleImprove CTR of ads on your mobile site/app
If you have ever advertised on your mobile or web property, you would know that getting people to click on (or interact with) your ad is quite challenging. And this is true for all formats of...
View ArticleAdIQuity Unveils App Fest for App Developers
AdIQuity unveils AppFest, an event targeted at app developers to have a great time. App Fest is a golden opportunity for all app developers to enhance visibility and bring out true potential of their...
View ArticleParticipate and Enjoy Mobile Appfests
Mobile application development is new but a booming industry. Since its inception mobile app market has expanded furiously owing to the quick adoption of smartphones. The app market is enjoying growth...
View ArticleReal Time Bidding – Looking past traditional media buying in Mobile
In one of our earlier entries we talked about the importance of fill rate in Mobile Advertising (more on that here) Over the last few months, Adiquity has been looking beyond fill rate and exploring...
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AdIQuity Launches Geo Sense
Growth in the number of handheld devices has led to an increasing interest by marketers to tap into this opportunity. Mobile due to its personal nature and mobility has created a deep interest and set...
View ArticleWant to promote your existing or new Android apps to new users?
As part of its quarterly efforts to show support to App developers community, Adiquity offers a great way to promote your new or existing App. OFFER: Adiquity will promote your Android app for FREE to...
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AdIQuity Halla Gulla!: Part 2
Yes, it is the return of Halla Gulla by Team AdIQuity only this time the fun quotient was at its maximum. We kick started the month of April with a trip to Park Field Resotel, Bangalore. Annual office...
View ArticleAdIQuity New Ad Codes and API released
We have made some important updates to the AdIQuity Ad Code and API that allows advertisers to better target their campaigns to your users. A number of advertisers and global ad bidders look to target...
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AdIQuity’s Experience at Ad Tech Singapore, 2013
Ad Tech Singapore, the 6th interactive advertising and digital marketing exhibition & conference was held on 13th – 14th June, 2013. Ad Tech events are dedicated to digital marketing and provides...
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